tHE bASS fAMILY
The concept of CERI, a ‘Centre of Innovation’, was created by the Bass Family. CERI is primarily funded by the Bass Family Foundation, making our mission and core operations possible. CERI was inspired by Charlie Bass, CERI Founder and Executive Chair to create a more sustainable future for businesses in Western Australia. With an extensive background in the resources industry, Charlie recognised an increasing problem with placing such a high dependency on finite natural resources.
After consulting with top academics in the US and Australia, research institutes, state and federal governments and fellow business leaders, CERI launched in 2015. We moved into our home at 22 Stirling Highway in 2016, where we continue to operate and grow today. CERI has become a leading hub of innovation in Western Australia.