Our Logo Explained

Our logo is definitely unique and you might be wondering exactly what it is and why we chose it.


The twisting shape is actually an example of a Möbius strip. A Möbius is a unique shape with only one boundary, some very unique properties and applications in chemistry and physics. This example of a Möbius is best appreciated as it rotates to reveal its complexity.



From one perspective the Möbius forms a four leaf clover, which represents the four components of our Innovation Ecosystem working in harmony. From the side perspective used on most of our branding, it has three different sections which represent the three modules of CERI’s programme. If you look closely you might even be able to spot our CERI C in there!


We love our logo, we hope you now understand a little bit more you’ll love it too!